Modern Drunkard reports that Jack Daniels Old No. 7 has had the alcohol content reduced twice over the last several years, while the company maintains the fiction that they continue to manufacture it in accordance with tradition. I am now a signatory to the boycott. Some of the boycott comments are quite amusing.
You are also invited to read (on the same site) the disquisition on alcohol and Star Trek.
So that bottle of Jack which we are very slowly finishing off will definitely be our last. Keith will be horrified.